ScholarBuys Academic Marketing to Launch Softsquatch.com

FOR IMMEDIATE RELEASE

August 2, 2010

Contact: Naomi Cadwallader

Marketing & Product Manager

press@scholarbuys.com

Toll Free: (877) 999-9294

Fax: (866) 593-1834

ScholarBuys Academic Marketing to Launch Softsquatch.com

Win Portable Desktop PC by Sending Funny Softsquatch Videos

CARPENTERSVILLE, IL— ScholarBuys Academic Marketing LLC is launching a revamped www.softsquatch.com later this month. The Softsquatch character was initially introduced as the ScholarBuys mascot to promote special academic discount offers. The character became extremely popular on the social networks Twitter and Facebook. Seeing the massive online following of Softsquatch, ScholarBuys decided to launch a microsite - softsquatch.com. The success of the Softsquatch microsite has led to the development of a fully interactive website.

The new Softsquatch.com will focus on Humor, Hacks & How-to. The company plans to formally launch the website in late August 2010 once the designing process is complete. The website will tie into numerous social networking sites and is said to be very user-friendly. Currently, the company is running a contest for all the Softsquatch fans by giving away an Eee Box Desktop PC. Those who wish to participate in the contest can submit their own Softsquatch webisode videos to Softsquatch.com. The details of the contest are given at http://softsquatch.com/promo.htm.

Softsquatch.com basically aims at promoting Humor; Hacks & How-to by encouraging college students to create their own funny videos as well as technology related “How-to” and “Hack” videos. There will be numerous contests, giveaways and fun activities for the users upon the launch of the website. Softsquatch fans who submit their original content will be eligible for regular prize giveaways.

Softsquatch.com is powered by ScholarBuys Academic Marketing LLC. Headquartered in the historic "Old Town" area of Carpentersville, Illinois, ScholarBuys is one of the fastest growing, academic marketers in the United States. A value-added reseller of computer software, hardware and peripherals, ScholarBuys is committed exclusively to the academic market. Our highly experienced management team is composed of seasoned executives with a strong background in academic software licensing agreements. For more information, please visit www.scholarbuys.com  www.varsitybuys.com  or www.softsquatch.com .