What's Happening @ScholarBuys Academic Marketing

ScholarBuys Academic Marketing continues to grow at a rapid pace. Q1 of 2010 was up 47% over Q1 2009! You may have noticed that we recently started to develop new brands underneath the ScholarBuys Academic Marketing umbrella. This was done to pinpoint market into multiple segments. We expect new websites for all three segments to launch in the next 60 days.

Our flagship brand remains ScholarBuys. As a value added reseller of computer software, hardware and peripherals; ScholarBuys is committed exclusively to the academic intuition market. ScholarBuys also has the unique focus of partnering with academic consortia throughout the country. By coordinating the acquisition power of a consortium’s constituents, ScholarBuys negotiates special agreements with technology publishers on the consortium’s behalf. These agreements allow consortium members to obtain economies of scale that they could not hope to obtain on their own. 

We are currently putting the final touches on our newest project, VarsityBuys.com. We have dipped our toes into the ecommerce market previously but never fully committed enough resources to it. With VarsityBuys.com we are diving in head first and hope to make big splash! VarsityBuys.com is heavily focused on the College Student market. We expect to have the site launched by the end of April 2010. The methodology behind the site and its features will be truly groundbreaking for our industry.

Additionally, you may have noticed our newest project, softsquatch.com. The biggest question we get is “What the heck is Softsquatch”. We initially developed Softsquatch as a mascot of sorts to promote our special offers. If you were able to find him on our website you would save an additional 10-20% with his hidden savings.

After using Softsquatch to promote our brand via social media he quickly developed a cult following. We decided to create Softsquatch.com as a way to capitalize on his cult following. The site is currently in Beta but when complete will host our Blog and user generated content. Softsquatch fans can submit their own videos and Blog write ups for a chance to win via regular prize giveaways! The site’s focus is Humor, Hacks & How-to.

That’s what’s happening!

Blog Contributor
Matt Ryan
VP Operations/Marketing
ScholarBuys Academic Marketing